About Location Data

Scantrust provides location data of all scanning activities via IP address or GPS (Global Positioning System). When a customer scans our codes, Scantrust collects location information and provides the customer's geolocation data including country, region, state, city or according to Brand Owner’s needs in scan data csv. 


The highest accuracy we provide is city level. We cannot identify a particular street address or household. 


We do not guarantee 100% accuracy on location data. The degree of accuracy depends on many factors: network, local privacy regulations and user’s consent. 


There are occasions where we fail to get city level data, which will result in missing data or blank spaces in your scan results. This is due to the third party location dictionaries that we used do not have the city information. This issue is common among technologies that display user location information. 



Location data are anonymous - Scantrust only analyzes scan location and does not collect other personal info.


  • GPS (Global Positioning System)
    • GPS location data is a feature upon Brand Owner’s request. For this method we ask customer’s consent on STC landing page. If the customer accepts the consent, we get their GPS data; if they reject, we will analyze their location based on IP address instead.
    • A GPS provides latitude-longitude coordinates from a satellite and these information are being displayed in your scan data. 
    • The accuracy of GPS data degrades significantly when
      • Used indoors or underground
      • Signal blockage due to bridges, trees, buildings


  • IP Address
    • IP address is gathered every time a customer scans the code.
    • The accuracy of IP lookup depends on many factors:
      • Cellular IP: If the user is using mobile network when scanning the code, then location data is from the mobile provider’s IP address. City level look up is not available from some providers.
      • Broadband IP: If the user is using WI-FI to scan the code, location data is mapped from IP or Mac address. This can be affected by the location of the WI-FI router or VPN (Virtual Private Network).
      • Regional regulations: location data is sensitive information in some regions, protected by regional law or policies, such as GDPR.
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