e-label - Editor - QR Code - GS1 Digital Link - System Logic and Facts that are Good-to-Know

To further clarify the logic of our system, here a compilation of facts about GS1 Digital Link Codes

  • a little background about GS1 Digital Link Codes and the Sunrise 2027 initiative - directly copied from

    What is Sunrise 2027?
    The EAN/UPC barcode, or the one-dimensional (1D) barcode, has offered price lookup functionality for decades. However, it’s no longer keeping up with today’s growing demands for greater product information transparency, traceability, and authentication. In response, the global supply chain is moving toward two-dimensional (2D) barcodes that can carry more information.

    Industry has set a date to make the transition to accepting 2D barcodes at point-of-sale (POS) or point-of-care (POC) — referred to as Sunrise 2027.

    2D barcodes allow for a single, standardized way to meet both supply chain needs and evolving consumer requirements. The information carried by 2D barcodes can also help enable:


    - Improved inventory management
    - Enhanced recall readiness
    - Greater sustainability and ethical sourcing
    - Better product authentication
    - Greater brand trust

    Sunrise 2027

    With a single scan on a smartphone, consumers can get the information they need, like nutritional information, allergens, sustainability and sourcing data, as well as any other web engagement activities all powered by GS1 Digital Link. That same barcode can be scanned at point of sale for price lookup, at the patient bedside for medication administration, and a variety of other supply chain processes related to inventory management and recall readiness

    GS1 US is helping both supply and demand-side organizations and solution providers get started with a migration path toward the "next dimension" of barcodes. Learn more about how you can prepare your organization and your scanning systems to accept 2D barcodes to help streamline your operations.



Answers to frequently asked questions about how to use GS1 Digitial Link: 

  • Do I need to use GS1 QR codes?
    • Not YET, but since it is intended to become the global standard and is supposed to replace the standard Barcodes currently used at the Point of Sale (POS), why not start already? (it is included in your package ;-))
  • Do I need different QR Codes for different Vintages and/or Lots? 
    • this depends on if there is a difference between Vintages and/or Lots. If the mandatory information you are required to provide to comply with the wine label Regulations changes, then a new QR code is required for each. If there are no changes whatsoever, the same code can be used. 
    • when in doubt or if there is data that is not yet available to you at the time of printing, it is better use a unique code for each, just in case
  • I need different QR codes because my ingredient and nutrition values change between vintages and/or lots, how does this work with the e-label when the GTIN stays the same? 
    • you add the vintage under CPV and the Lot number under LOT
  • Do I need to add both? CPV and LOT? 
    • if you have one production lot per vintage, you can use either or both (leave the box of which identifier you don't need blank)
    • if you have multiple production batches, you will require both to ensure each QR code is unique (which is required to be able to differentiate the information shown to the consumer when they scan the code)
    • Check out this document by GS1 for more details: Page 18
  • Not all of my products have a GTIN (or UPC/EAN), what do I do? 
    • as it is not legally required YET to encode GTINs, into a QR code; therefore, it is fine to just use regular QR codes
    • there is no difference in the consumer experience between GS1 QR codes and our standard randomly generated QR Codes

Answers to Questions about System Logic

  • What kind of QR codes are provided by default?
    • by default, all QR codes are created with a random unique identifier 
    • they can be used as they are for compliance with the wine regulation requirements
  • I added my product and generated the QR code a few months ago, but realized that I did not convert the code into a GS1 QR code, can I still do that? 
      • if you have already printed the code and it is already on a label that will be available to consumers, you must not change it
      • if you have not yet printed the QR code, you can make the change
  • What happens when I create a GS1 QR code? 
    • each code is initially created with a random unique identifier
      • example: d3sp6V2Af12l
    • when you decide to convert it into a GS1 code, the initial unique identifier will be replaced with the information you enter
    • this process CANNOT be reversed - the random unique identifier is now replaced with your GS1 information
    • Any code printed before, when scanned, will show the following message: 
    • The system will show you an alert when you want to convert an existing QR code into a GS1 QR Code. Please, proceed ONLY if you are sure. 


Please contact your GS1 partner for final confirmation about your GS1 QR codes.

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