e-label - Editor - Product Information - Translating the Product Name

If the product name needs to be translated, like in: "Table Wine" or "House Wine", the term should be entered into the "Product Display Name" field. 
If no Translation is required, that field should remain empty. 

Should there be a translation, even though the "Product Display Name" field is empty, it is likely because previously there had been a "Product Display Name" that was removed later. The Article: e-label - Troubleshooting - Editor - Updates Not Visible In All Languages explains how to proceed in that case.