Do I need a Product Image on my Wine Label?

A product image is requested by the wine industry, which is in close discussion with the European Commission. While the regulation does not explicitly state that the image is mandatory, it clarifies that there must be no ambiguity for the consumer about the information that is displayed when scanning the digital label. The consumer must be sure that the data they see on their mobile device corresponds to the scanned product. The product image allows the consumer to easily see that the product in hand is the same as what is displayed in the product image.