By default, an e-label that has never been published will redirect to the website you have stored on your product as product URL, or, if there is none, to the website stored on your profile.
You can recognize an e-label is not published/still in draft mode by the orange dot next to the phrase: "e-label status". A published e-label would have a green dot.
To update your Profile Website:
1. Go to your profile
2. Manage My Account
3. Profile
4. Website
To update the Product URL:
e-label Portal - Brand and Product Management - Editing a Product and Change the Brand
Redirection to the e-label will only begin once the e-label is published.
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