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Dashboard Reports

Most Brand users, except SCM Users, will have access to the dashboard. To view the dashboard, after logging in:  

  • Click on the hamburger menu in the upper left corner of the screen
  • in the appearing slide-out menu, click on "DASHBOARD"
  • you will be taken to the dashboard overview screen

NOTE: The dashboard ONLY displays scan data. If a code has never been scanned, it will not appear in the dashboard!

There are three separate tabs in the dashboard:

We will go into detail about each of these.

 

the first thing that may stand out to you when viewing the dashboard is that there are three dominant colors (only two if your company is using SID Codes).

  • Green
  • Blue
  • Red

GREEN

Green means that a code has been authenticated, meaning it has been scanned with one of the Scantrust apps installed on a supported phone, or with a branded app, with the Scantrust SDK installed on a supported phone. The Green color indicates that with these codes everything is alright - these were scans of Genuine Codes.

BLUE

Blue means that a code was scanned with either one of the Scantrust apps on an unsupported phone, or with a third-party app or the native phone camera. The blue color indicates that these codes are in good standing, meaning they are NOT blacklisted and are not inactive. It is very important to remember, that the blue color very clearly indicates that the secure graphic was not checked.

RED

Red means something was wrong with the code. Either it was authenticated with either one of the Scantrust Apps, or a branded app with the Scantrust SDK on a supported phone and the result was 'Suspected Counterfeit', or the code was inactive, or it was blacklisted, OR the code was scanned with the proper apps on an unsupported phone or a 3rd party app and it was inactive or blacklisted.

The color coding is the same across all Scantrust Portal Dashboard Reports.

 

NOTE: While Overview and ScanData will show the data for the most recent 100k scans, the map will display only the most recent 2000 scans. This is to ensure that loading times of the portal are kept reasonable.  If filters are applied, OVERVIEW and SCAN DATA will display the most recent 100k within that filter and MAP will show the most recent 2k within that filter. A warning message will appear whenever any scan is omitted from the map. It will also indicate how many scans match the current filter criteria. We do have additional portal external reporting options available if more customized reporting is required. 

 

DASHBOARD - OVERVIEW:

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Scan Analytics Charts
The first two graphs, at the top of the page, show a general overview of how consumers are engaging with your product in general and over time.

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OS Chart
The third chart in the row, shows which operating systems were installed on the devices used to engage with your product.
(for some industries this may be more relevant than for others)

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Scan Application Chart
The scan application chart shows which apps were used to engage with your product. Was it your dedicated app? A Scantrust app? A specific third-party app? If you see a large number of scans from one app (like, for example, WeChat - an app predominantly used by Chinese consumers) you may want to check with your marketing department to see if consumer engagement resources available through this app are exhausted.

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World Map
On the world map, you can easily see where on the globe consumers are engaging with your product. Can you identify countries or even entire regions that surprise you because you don't have a distribution network there? Maybe it's time to investigate further. 

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Failure Scans Chart
The failure scans chart shows what kind of scan failures occurred. Is there a disproportionate amount of suspected counterfeits? Then it's time to check detailed scan locations for those, and it may potentially even be necessary to send a team there to investigate on sight. Please reach out to your dedicated Customer Success Manager to clarify certain insights you are unsure about.

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Top Countries Chart
Shows the top scan countries

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Devices Chart
Shows top scan devices.

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DASHBOARD - MAP:

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Data is, by default, filtered for the last month. If more than 2000 scans happened during that time, a warning message will appear. It will state that 2000 scans of 2000+X are displayed.

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The warning message will disappear as soon as a filter is applied that includes less than 2000 scans, i.e. a shorter time period or only specific scan results.

 

 

DASHBOARD - SCAN DATA

The first few columns will show information related to the code and the scan itself:

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on the left you see all the Filters you can apply, including code information, product information, scanner information (User ID), app information, SCM fields -> more details about each field below. 

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  • Scan Result Keys in the Dashboard:

NOTE: Red means the that the consumer will saw Unable to Verify, regardless if the Code is Genuine or Blacklisted 

Genuine    ->    Genuine
Genuine (Blacklisted)   ->   Unable to Verify (the code is Genuine, but the consumer cannot see it)
Genuine (Inactive)    ->    Unable to Verify (the code is Genuine, but the consumer cannot see it)

QR Verified   ->   Active Code

Failure (Suspected Counterfeit)    ->    Unable to Verify (Possibly counterfeit, check other scans)
Failure (Unreadable)    ->    Unable to Verify (the scan was of poor quality)
Failure (Blacklisted)    ->    Unable to Verify (the code is blacklisted)
Failure (Inactive)    ->    Unable to Verify (the code was not activated)
Failure (Untrained)    ->    Unable to Verify (the work order was not completed, contact the printer)




  • Extended ID (the code identifier)
    Next to the Extended ID, which is in the first column, you will see a blue arrow icon. When clicking it you will see ALL the scans for that particular extended ID on a new page, the code tracking page 
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    • Key code info is all the way on the left.
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    • In the center, there is the TRACE information. Every single scan of that code is listed here. Please scroll all the way to the bottom. If there are quite a lot of scans, you may also want to download the CSV file.mceclip14.png
    • if you click on the hyperlink (China, Shanghai in this screenshot) - it will open up google maps with a pin at the location of the scan
      mceclip20.png
    • if you click on the 'copy symbol' next to the user ID, it will send the full user ID into your clipboard.
      mceclip21.png
      You can then use it in the main dashboard to check if the same user has made scans of other codes by pasting it into the filter 'User'
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    • On the right side, you see a map to give you a quick indicator of where the code has been scanned.
      mceclip19.png
      NOTE: unless the code monitored here was printed as a non-serialized code, a high number of scans, especially if they are in many different locations, may indicate a problem that needs to be investigated.

back to DASHBOARD - SCAN DATA
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  • ScanTime (which here will be displayed as your local time) 
  • User ID
    • Next to the User ID you will see a blue person icon.
      mceclip23.png
      When clicking it all the scans for that particular user ID are filtered on this screen. If the scan application was Scantrust enterprise, you will see the user's login information. 
      If you have applied filters, remove them to really be able to see all scans by that user; otherwise, you will only see scans by that user within that filter.
      NOTE: this User ID shows scans by the same device with the same app. if a user scan with 2 different apps, there will be 2 User IDs. 
  • Country (where the code was scanned)
    you can also filter for only scans that were made in a specific country
    mceclip24.png
  • City (where the code was scanned)
  • Product Name
  • Phone Model (with which the code was scanned)
  • Scan Application (this is the app with which the code was scanned, as there are thousands of apps out there that we may not know, this column may show 'OTHER')
  • Scan Result (of the Scan)
  • Serial Number (Scantrust System Generated - associated with the Extended ID)

 

The final columns will show the SCM data associated with the code that was scanned.

The more SCM fields you have configured under the campaign you are filtering for, the more columns you will see. Please refer to the article: "Setting up SCM fields in Campaign" for more information about SCM fields.

NOTE: The SCM field called 'Intended Market' should not be confused with the above-mentioned ScanData entry called 'Country'. Country specifies the location where the code was scanned, Intended Market indicates where the should have been scanned.

 

At the bottom of the SCAN DATA view you can see the Download CSV button. here you can download all the scan data into a CSV file and then process it further, for example, with excel. Times in CSV download files default to GMT (Greenwich Mean Time).

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In this file you will find information that is not listed in the Dashboard. 

  • time is displayed in Greenwich Mean Time
  • it includes latitude and longitude
  • it includes if a scan location was determined via IP address or via GPS location from the device

 

 

 

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